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We are working hard to deliver goodness to you, with a focus on care and safety. As circumstances change rapidly, we ask that you try to plan in advance and thank you for your patience. We remain here for you!

About Our Products

You know how sometimes food marketing claims seem to focus on attention-grabbing claims rather than what you actually need to know? (we’re looking at you, “gluten-free” chocolate ice cream) Well, at Wee Goodness we do our homework and are very selective about which products we offer. We’d like to provide you with some real information about why our products are so exceptional.  

Step-by-step nutrition

In the EU each formula line is broken into age-specific phases. Each phase has been well researched (some of our manufacturers have worked on baby nutrition since the 1930s!) to require the specific ingredients in optimal amounts to address the nutritional needs for each given age.

Something is missing

There are a number of ingredients, preservatives and additives included in most US formulas that you simply won’t find in our products. Things like guar gum, inulin, and carrageenan- things that some parents find impact digestive issues, have all been eliminated. You may also notice that certain oils, like DHA and ARA, are not on the ingredient list. We do not see this as a loss since formulas that include these oils commonly use neurotoxin, Hexane to extract them. 

Sweeten the deal 

Because our products are manufactured in the European Union they are not permitted to contain corn syrup, fructose, sucrose, glucose syrup, high fructose corn syrup or other concentrated sweeteners. They were restricted after being linked to issues like childhood obesity, tooth decay and over feeding. Nor will you find brown rice syrup, which sometimes contains high levels of arsenic. Instead most European formulas contain lactose (natural milk sugars) or maltodextrin (healthy in small amounts) to sweeten the deal.

A rare combo

Organizations that designate organic and other standards of farming, such as Demeter and Bioland require farmers to feed animals their natural food source. For cows that means that they eat grass, instead of the corn often used here, in the USA. And since this requirement exists as part of their organic practices you can now have both organic AND grass-fed formula, instead of the "either/or" scenario with many domestic formulas.

Farming practices and restrictions 

This is a big umbrella that covers a lot of components. Organic farming practices in Europe date back to the 1920s, so they have had some time to hone their skills and step-up their game. A couple key examples: organic formulas from the EU (and all Wee Goodness products) are not allowed to contain ANY detectable levels of pesticide residues. Our products have no GMOs, no artificial flavors, and use no chemical fertilizers. Many EU certifying bodies will even evaluate possible contamination from areas surrounding the farm.

Reading the signs

Our products have earned a number of exceptional designations. Depending on your chosen product, each will proudly bear (at least) one of the following seals:  

Demeter is a certifying body representing Biodynamic Farming. Biodynamic Farming: 

a holistic, ecological, and ethical approach to farming, gardening, food, and nutrition. 

“Holisitc” is the key word to biodynamic farming, and it would take a book to cover every aspect here. In order to fulfill the above statement Demeter farming includes cows that eat from lush fields, are treated appropriately for their species, and avoid painful dehorning. Demeter farmers omit the use of synthetic fertilizers, chemical plant protection agents, or artificial additives during processing. Even the surroundings of the grazing area is evaluated for possible contamination. 

Learn more about Demeter standards HERE

Bioland is a leading certification of organic farming in Germany and their standards are uncompromising. They allow no GMOs, no herbicide, and require air, soil and water protection. And that’s just the tip of the iceberg. It is also required that each animal receive species-specific treatment, and that extensive efforts are made to keep their stress to a minimum. Even the location of the farms must be examined for possible contamination from previous crops or neighboring residue. 

Learn more about Bioland standards HERE.

BIO is the EU version of organic. The standards are very stringent and take into account various factors, such as toxic substances, sweeteners, and GMOs.


 The goat option 

Recently there has been a lot of buzz about goat's milk formulas. Wondering what makes a high-quality, grass-fed goat's milk formula so special? Here are a couple things that stand out: with smaller proteins and less lactose than cow’s milk, goat’s milk is generally easier to digest. For the many babes with allergies to cow’s milk (often due to the A1 Casein protein), solace may be found with these formulations, since the amount of A1 Casein is much less. Those with lactose intolerance (the carbohydrate allergy) may also find relief of the associated pain and discomfort after making the switch to Holle’s goat milk formulas, since goat’s milk contains lower levels of lactose than cow’s milk. 

Additional information about each product can be found on the product pages.

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